Mace Strategic Communications got in on the ground floor with this temporary furnished housing provider. Originally hired simply to create the start-up’s brand concept, website, and initial sales and marketing collateral, Mace helped grow the brand from a fledgling new venture in a tertiary market to a global presence in the temporary accommodation industry.
This was a true “soup to nuts” service offering and partnership. Over 15 years, a brand launch, two brand refreshes, and multiple acquisitions and mergers, Mace helped develop all internal and external communications pieces across every company department, created and executed on brand strategy, launched and managed social media accounts, wrote and produced all graphic design and video, managed SEO and PPC efforts, handled media relations, and set the strategy for participation in industry groups and events.
In partnership with Mace, Boulevard Suites expanded its brand to add half a dozen regional offices across the U.S. and overseas into EMEA as it became one of the most respected brands in its space.
Along the way, Mace helped craft the narrative that earned the short-term accommodations company numerous accolades, including multiple “Company of the Year” and “Best Places to Work” nods, and the enviable award for “Most Outstanding Marketing”.
