Catalytic converter thefts exploded across the United States, and Premiere Services was in the enviable position of having already invented the insurance industry’s first nationwide and completely end-to-end, full-service catalytic converter replacement program.
Mace Strategic Communications partnered with Premiere Services to help get the word out to auto adjusters being inundated with these claims that there was a program specially designed for this need.
Using a “drip campaign,” Mace developed a series of emails with an edgier tone to help cut through “inbox noise” and deliver Premiere’s key messages to its target audience. Together, we were able to communicate that Premiere saves insurance companies and their adjusters significant time, money and frustration while also delivering faster results paired with greater customer satisfaction.
Mace also helps the brand with strategic social media postings and media relations.
