ALEase Insurtech
Brand Development
Brand Messaging
Collateral
Graphic Design
Event Planning
Advertising
Media Relations
ALEase Insurtech revolutionizes how the alternative living expense (ALE) portion of a homeowners claims is handled. When insurance companies need temporary accommodations for their policyholder in the event of a housefire, flood, weather damage, or other such event, ALEase provides an unparalleled solution. It gives insurers access to a digital marketplace of hotels, furnished housing providers, property management companies, and private rental home owners across North America, and completely automates the entire process of booking, invoicing, paying, and communicating between all parties.
Mace Strategic Communications came up with the ALEase name and developed the look and feel of the brand. In addition, we created the technology’s brand messaging and implemented it into collateral aimed at insurers and property managers. Further, Mace identified opportunities to promote the technology at key industry events across the U.S. and Canada, including recommendations on when to attend, exhibit and sponsor.